Ambience
Ambience in hospitality is the driving force to creating a memorable experience.
Hospitality Resilience
Ambience in hospitality is the fighting resilience against the complex landscape of operating in the UK's current market. We have seen the consumer habits shift, with people drinking less alcohol and opting to spend money on experiences that will create memories not headaches.
For customers, creating a lasting positive impression is what makes a venue memorable. Much of this comes from subtle, often unnoticed elements known as ambience which is made up of many layers and details. Candles play a key role in shaping an atmosphere, with 62%* of consumers saying they enhance ambience, and another 60%* agreeing they improve their overall perception of a venue.
Sense of community- the value of having locals.
Hospitality offers something increasingly rare across many industries, genuine human interaction. Now more than ever, it plays a leading role at the heart of our communities.
When a business becomes truly embedded in its local area, it naturally encourages repeat visits and familiar routines. With such a wide choice of pubs and restaurants across the UK, standing out is essential. A strong sense of community creates an environment that not only retains loyal customers but also effortlessly welcomes new ones.
Elements as simple as candlelight can enhance this connection. Soft, warm lighting helps shape a relaxed and inviting atmosphere, encouraging guests to slow down and feel at ease.
Memories over headaches
Its undeniable that consumer habits have shifted in recent years, spending priorities have changed, ditching late night drinks and choosing memorable meals. Driven by many factors, its known that disposable money is taken extra care of with todays prices. The value of a restaurant isn't just the price of its dishes versus what you receive, its the care for atmosphere and customer service. It's these qualities that gives a business value to their customers, providing not just a place to sit but an experience that lasts longer than the meal itself.
Supporting hospitality
It is known that the highstreets we once knew have changed, retail has seen a massive hit after consumer habits took to online purchasing. As the hub of our communities, we've seen a drive for keeping hospitality present during the tough conditions of todays market with consumers standing firm on making memories and supporting businesses. This makes the relationship we create more important than ever and it's undeniable that a part of that relationship is a place's ambience.
Achieving ambience
Its role
Ambience is unique, silently speaking to a customer helping to invoke certain feelings and expectations of the overall experience of a venue. Executing it correctly is understanding the expectations of a customer as more than 90%** of consumers rated ambiance as a key factor when choosing a place.
The power of candlelight
Ambience is driven by music, interior and lighting. We believe at it's centre front is lighting, arguably the easiest yet most effective factor. It has the power to create a fresh cheerful environment and can turn into an inviting warmth welcoming a customer to get cosy, advocating intimacy into a customers experience. Its at the latter that we thrive! It's known and statically supported that the presence of candlelight improves the ambience in restaurants. A candle's inviting presence creates the tone for customers that time isn't being kept. It is these feelings that are proven to extend a customers planned stay, a survey found that 57%* of people feel candlelight invites them to stay out longer. This silent invitation optimises your teams ability to generate a higher spend per head.
Matching the candle to you ambience
A venue’s interior has its own personality, shaped by the experience and character you want it to reflect. Candlelight should be an integral part of that design, and choosing the right candles plays a crucial role in curating the overall ambience.
Tea candles- our subtle troopers
Tea lights create a subtle intimacy, although with a small stature they don't go unnoticed. With burning times of up to 8 hours they are troopers, keeping a table lit for the duration of a service. Their hassle free nature is hospitalities best friend. We recommend these candles for restaurants and pubs who are limited for table space and prefer a subtle addition to the restaurant. While they have simple nature on their own, there is the option of adding texture through our tea light holders.
Dinner Candles
For a space wanting to achieve elevation, dinner candles stand proud. Coming in thirteen different colours there is a dinner candles for every colour pallet. Dinner candles are ideal for limited space creating the illusion of height, with their slim tall build. They can do all the talking in a simple glass holder or for a more dramatic effect can even be be held in a wine bottle, which adds more impact.
Pillar candles
With a lot of focus on candles for your dinning tables its important not to neglect the rest of your space. Our pillar candles come in a range of sizes, understanding that every space calls for a different height and depth. Welcoming in guests like a big hug, they can be quietly present and are also prepared to add depth and drama. Ideal for private dinning areas, captivating the sense of occasion setting it aside from the rest of your venue for an exclusive feel.
Floating candles
Underestimated, floating candles are a whimsical alternative, unparalleled by the others. They are beautiful additions to a dinning table or a display. They provide an interesting and alternative way of adding lighting to accent a venue. With the light of the flame reflecting off of the water they create a magical atmosphere.
Wholesaler
For hospitality businesses, managing suppliers can be overwhelming, keeping the right stock levels for each period of business throughout the year. It may seem like the easy choice to purchase candles from an existing supplier, however we believe that our service and products can make a meaningful difference. Priding ourselves on quality and high customer service standards we believe with our candles ambience will be effortlessly executed.
References:
*William Murray Survey 2020.
**Bolsius Survey 2020.
Why they choose us!
As a business we have over three decades worth of experience supplying candles to a list of household names across multiple different industries. This extensive experience sets us aside from our competitors.
1. Quality
We strive to provide the best quality of candles for customers which is why we trust Bolsius as one of our suppliers. With a strong heritage dating back to 1870 the Netherlands based company produce carefully crafted candles that provide our business with confidence in quality.
2. Fast delivery
Our fast delivery takes one less stress off your list, running low on candles days before an event. We delivery within two working days nationwide*
3. Customer service
We value every single one of our customers and pride ourselves in delivering the best possible service. One of our business strategies for customer service is providing real human communication, something that is few and far between. We are available 09:00 to 17:00 Monday to Friday via email or phone which will put you in contact with a member of our team.
4. Bulk ordering
Buy by the case, save by the unit. Buying in bulk ensures a consistency no matter the scale of your candle use while saving money on one of many business expenses.
5. Sustainability
At Covent Garden Candles we believe in reducing waste to better our future, as a business we ensure to reuse as much as is feasibly possible. All packaging gets reused and repurposed! We ensure to breakdown delivery boxes and all packaging which then is used for assembling orders for our customers. All shredding produced in our office is then used to protect your candles as they make their way to you.
6. Sample service
We understand the comfort of trying a product before committing to a purchase, that's why we offer a service that provides free samples for a customer to try before buying.
Join the Covent Garden Candle Community
We would love you to join our family of customers!
Lets create ambiance together.
Call us on 020 7736 0740
Email us at orders@coventgardencandles.co.uk
*For deliveries to Highlands and Islands please allow 3 working days.
Free delivery on orders over £55 (excl VAT).
£5.50 delivery for orders under £55 (excl VAT).
